Where Brand Awareness Takes Form
Welcome to the
last layer
Since 2011, we have had the privilege of shaping communications and cultural shifts for industry trailblazers. Trusted by over 50 of the world’s leading modern parenting brands alone, we help them carve out their space and thrive within the most highly competitive landscapes and markets.
We acknowledge that the publishing space is rapidly changing, and our approach is built on a deeply rooted network, gut, intention, and tenacity which ensures that every decision amplifies the brand and drives results. With a team located in some of the most influential cities around the world, we are a growth predictor of macro trends.
curious?
trusted by
BRANDS WE’VE ELEVATED
We have worked with some of the world’s most iconic brands, overseeing a diverse range of services to meet their unique needs.
Our work consistently elevates brand perception, crafting narratives that drive meaningful connections to ensure our clients lead in their industries.
explore them below
01
BABYLIST
02
Bentgo
03
Bobbie
04
canopy
05
Genexa
06
lalo
07
Romer
08
silver cross
09
simply organic
Why The
Last / Layer
New business strategy
word-of-mouth referral
Impactful contacts - We have relationships with
premium influencers, thought leaders & VIPS around the globe
Client retention
years on average
We have worked with
of the top modern parenting brands
Brands are placed in media that garners upwards of
views & impressions
AGENCY SERVICES
Our services are vast, all falling under the roof of brand awareness. As an earned media incubator, we craft custom strategies that map a blueprint for growth through a deep understanding of market dynamics.
Brand Strategy
Brand Strategy
Brand + Launch Strategies
Product Ideation + Council
Industry Research
Competitor Analysis + Consumer Insights
Thought Leadership Strategy
Sales Support
Earned Media
Influencer
Content and Creative
Partnerships and Collaborations
Brand Strategy
Partnerships and Collaborations
Brand Partnerships
Influencer Partnerships
Talent Partnerships
Sales Support
Earned Media
Influencer
Content and Creative
Partnerships and Collaborations
Brand Strategy
Content and Creative
Content Creation
Creative Production
Experiential Activations
Sales Support
Earned Media
Influencer
Content and Creative
Partnerships and Collaborations
Brand Strategy
Influencer
Talent Management
Community Management
Campaign Management
Sales Support
Earned Media
Influencer
Content and Creative
Partnerships and Collaborations
Brand Strategy
Earned Media
Affiliate Management
Earned Media Relations
Influencer Gifting
Celebrity + Tastemaker Placement
Sales Support
Earned Media
Influencer
Content and Creative
Partnerships and Collaborations
Brand Strategy
Sales Support
Sales Management
Retail Launch Support
Sales Support
Earned Media
Influencer
Content and Creative
Partnerships and Collaborations
Hilary Duff,
Actress
“Katie is the best. She has great taste in kids brands. I love working with The Last Layer! We always get such use out of the brands she sends and I feel lucky to know her!”
“Working with The Last Layer has been an absolute pleasure. They are not only a great partner but also incredibly easy to work with. Their team consistently delivers outstanding results, always getting the job done with professionalism and efficiency. Their commitment and expertise have truly made a difference in our PR efforts.”
Michael Wieder,
Co-Founder, President & CMO Lalo
“The Last Layer is the only agency I would ever consider working with in the baby space.”
Aaron Zagha,
CMO, Newton
Alli Webb,
N.Y. Times Bestselling Author, Co-Founder of Drybar, Squeeze and Canopy President
“The Last Layer has been doing a killer job on Canopy and has such a can-do attitude. The team’s pulse on the latest trends is coupled with an understanding of consumerism and creativity, delivering innovative brands and campaigns.”
“I love working with Katie and her team. They understand the entrepreneur journey and mindset and demonstrate it themselves constantly. They are always looking for new ways and interesting approaches to work with you and your product. They seem to know everybody, everywhere. And as a bonus, they are fun too.”
Janneke Niessen,
VC Tech Entrepreneur
“The Last Layer is an agency partner that is always one step ahead, who can pivot with ever-changing product launch schedules, who is connected with media outlets that garner tremendous reach, yet is selective in these relationships in a manner that behooves the brand.”
Charlotte Addison ,
VP of Marketing & Sales, Stokke
“When a colleague asked me to take a meeting with The Last Layer, I expected just your average deskside. But what I've experienced via Katie and her team is an impossible-to-find combo of professionalism, kindness, joy, and speed (imperative when you're on deadline, of course). Still, that's not all: The Last Layer has so much heart. It's why I open every email, take every meeting and look forward to them, too."
Follow us
@thelastlayerco
Sales Support